In reply to Dan Bailey - UKHillwalking.com:
No, its not nice. And not necessary either.
I had a quick scan of their website to try and find the answer before posting my question. I couldn't see any reference to their sourcing of wool and it seems odd not to include this info somewhere - surely it would only ever be taken in a positive light? If you've got something to differentiate yourself from the less ethical merino stuff on the market then why wouldn't you ? They're not alone in missing a trick though.
Post edited at 08:27