In reply to gekitsu:
One thing I should have added within the report, which I didn't (and now regret), is that we're now publishing a lot more video content than ever before.
Where previously our trade show reports would represent 99% of the gear related content we film within a year, they now represent much less, because we're doing much more elsewhere. Whilst trade shows are very practical to film at, they aren't necessarily the best in terms of providing a meaningful opinion about a product. We've obviously got our own experiences to go on when looking at a product, and whatever the brand representatives have to say, but we've never actually used the product.
Our Gear Guides differ significantly in this regard, because we go into detail on how each product has performed in reality. Whilst we'll mention construction and technology within these it isn't something we'll labour on, as we don't want to get bogged down in too much jargon. Here's a link to a few examples:
Five Ten NIADD Mocc - https://youtu.be/uZ5oLG_xHww?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Scarpa Ribelle Run: https://youtu.be/sxZdgMoZevA?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Montane Spine Jacket: https://youtu.be/ZFGP7UcTLsw?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Our 'Ask the Expert' videos are perhaps a little more what you're describing when referencing what we did with Nathan a few years ago, as these have a more brand-oriented approach. We'll interview a member of staff, or brand athlete/ambassador, about the product and get their take on it. Again, here's a link to a few examples:
Exped's Sleeping Mat Range: https://youtu.be/OEodNX_zJxA?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Nikwax on sustainability: https://youtu.be/vb5s5Y8mfrw?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Unparallel Flagship: https://youtu.be/s_Gm-ow1IIw?list=PLp4qYSv5FDsRht3Asiy93rtque4QkdVYJ
Sorry for what has become a very long answer, but hopefully that allays any fears we won't be nerding out in future!!
Post edited at 18:46