In reply to French Erick:
For me it isn't just about anti-capitalism; rather it's the stifling of innovation. Quite likely it will happen though, sooner or later. I'd be surprised if a company like EP wouldn't run the Olympic wall at a huge loss if they thought they would make it up in wall sales all over the world as a result, and organisations like the IFSC and the IOC would jump at the chance of making their flagship event more cost effective.
What wasn't mentioned in the video was that they would be losing any and all potential for setting problems outside the range of their structure. Yes, they may be able to set almost all types of currently popular problem on it, but constraining creativity isn't a great idea in my book. In ten years time though, they'd redesign it and walls around the world would be faced with an impossible choice.
But then again I'm still not over the fact that they ruined speed climbing by precisely fixing the route. I thought it was way more interesting watching people figure out better sequences as they progressed through the rounds.