In reply to deacondeacon:
> Price matching through gooutdoors is pretty shitty. Undercutting the smaller Independent stores who can offer much better advice and service, while working with there smaller margins. Once they're gone, stores like gooutdoors won't be keeping their lower prices low. They'll soon creep up to retail prices but without the helpful staff.
I agree with your sentiments, but think that cat left the bag a long time ago, and also IMO, rather too much outdoor kit is price fixed, with the manufacturers controlling the price, to preserve perceived brand value, and the retailers collude in this, maybe willingly, or maybe not, but it is there.