A fantastic opportunity has arisen at Mile End Climbing Wall for a Social Media Content Creator.

Mile End Climbing Wall (MECW) is the trading name of the charity Development through Challenge (DtC).

Development through Challenge started life as a charity called North London Rescue Commando (NLRC), set up when London was at threat of flood. They moved to the current site from North London, where they had started as a small water sports centre. In the mid-1980s a change in focus led to the formation of Mile End Climbing Wall. It became the climbing wall in London and one of the first climbing walls in England. In 1997 NLRC changed its name to Development through Challenge.

Since then, we have been providing East London and UK climbing communities with high quality climbing and associated facilities that are available to everyone regardless of ability to pay, physical ability, or skill-level. We organise training and challenges that improve people's wellbeing.

Location: Mile End Climbing Wall, E3

Hours: 15 hours per week (flexible pattern), £15ph

This role will involve weekend and evening work from time to time, as it requires attending events taking place at The Wall.

Key Duties and Responsibilities: 

• Create and maintain a strong social media presence for both MECW and DtC via the production of daily original content including graphics and videos 
• Proactively engage the rest of the senior management team to develop ideas for content, campaigns and creative assets. 
• Keep up-to-date and implement industry trends, and social media best practice to ensure both DtC and MECW are communicating with prospective customers and stakeholders. 
• Write original and compelling copy for all our social media communications. 
• Provide new strategic insights and ideas for reaching large audiences, across multiple social media platforms. 
• Manage and monitor the daily output of our social media accounts. 
• Act as a community manager that engages with our audience. Including timely responses to all Social Media questions / enquiries. 
• Create, maintain and frequently reference content calendars and strategies. 
• Consistently schedule out relevant content across social platforms. 
• Monitor insights and analytics to help assess performance and social channel growth. 

Essential skills: 

• Significant relevant experience within a similar role including demonstrable experience of: 
  • Content generation for social media including clean, concise copywriting alongside photo/video gathering and editing. 
  • Managing a social media channel and developing and implementing content strategies. 
  • Using social media to support a wider marketing strategy 
• A keen interest in climbing and fitness content, including an understanding of climbing culture (both digital and irl) and how it can intersect with emerging social media trends to maximise reach through engaging content. 
• Knowledge of tools for content planning, social scheduling and analytics to inform improvements and content. 
• Knowledge of graphic design and video editing tools.  
• Organisational skills including ability to create and manage one's own schedule, self-leading on content creation and strategy development 
• Understanding of inclusive content creation, and writing for/ representing diverse communities 

Desirable: 

• Paid social media marketing experience. 
• Knowledge and experience of the charity landscape and how they use social media. 
• Experience of similar work within the sports sector, ideally indoor climbing. 
• A track record of success in identifying and working with social media influencers to deliver results. 
• Success in using outreach strategies to help brands reach new market segments a distinct advantage. 
• Educated to degree level or equivalent. 

What can we offer?

• Competitive salary
• Enhanced sick leave
• Free climbing for you and a PLUS ONE (including gym access)
• Discounted sauna entry
• Employee Assistance programme, including in-person counselling
• Training, learning and development opportunities

We reserve the right to close the recruitment process before the above date if the right candidate comes along early in the process.

Don't meet every single requirement? Studies have shown that women, people of colour and people with disabilities are less likely to apply to jobs unless they meet every single requirement. At Development through Challenge we are dedicated to building a diverse, inclusive and authentic workplace therefore if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles!

Much of our work is with children and adults at risk of abuse and as such we follow rigorous child protection policies and procedures in our recruitment process. As a result, this role is subject to an Enhanced Disclosure by the Disclosure and Barring Service. A criminal record will not necessarily bar you from joining us as an employee; this will depend on the circumstances of any offences.

Please send all applications to [email protected].