ABOUT US
The Castle offers a diverse and wide range of Climbing facilities to cater for all. Based in Stoke Newington, the Centre itself is a Grade II listed Victorian Water pumping station, with a Café, shop, outdoor boulders and community gardens. A friendly and enthusiastic team, we are passionate in providing the highest quality facilities in a fun, motivated, and inclusive environment. Sustainability is an important part of the Centre’s vision and values and is integrated into every aspect of the business, especially within our Café, where we try to source a lot of our produce from the community gardens onsite.

THE ROLE
We’re looking for an enthusiastic and experienced individual to join us as a Marketing & Communications Manager to enhance our marketing efforts, engagement strategies both internally and externally, and oversee the production of iconic events at an iconic venue. With exciting plans for multi-site expansion, this is a great opportunity to be part of our growth journey.

The Marketing & Communications Manager will create and execute marketing strategies to boost brand visibility, customer retention, and audience acquisition. You will lead a team, manage multi-channel marketing efforts, lead events for both customers and staff, and work with various departments to support business goals and improve internal communications.

KEY RESPONSIBILITIES

• Marketing Strategy: Develop and execute comprehensive marketing plans and strategies to support  online and offline channels, enhancing brand visibility and driving customer engagement.
• Collaboration: Work closely with office team members to align marketing efforts with business needs.
• Digital Marketing: Utilise digital marketing tools, implement SEO and SEM strategies, and manage social media content to drive engagement and conversions.
• Leadership: Lead and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Financial Management: Prepare and manage the marketing budget, report on financial performance, and make data-driven adjustments.
• Customer Focus: Working closely with the Operations manager and FOH teams to gather and analyse customer feedback, to refine marketing strategies and enhance the overall customer experience.
• Internal Communications: Develop and implement an internal communications strategy in collaboration with the HR team to support and enhance company culture.
• Reporting & Metrics: Analyse data and produce regular reporting on metrics, KPIs, and overall findings to evaluate effectiveness on campaigns/strategies.
• Expansion Support: Contribute to marketing strategies that support the company’s multi-site expansion plans, ensuring consistent brand messaging and integration across new locations.

WHAT WE'RE LOOKING FOR
Essential Skills and Experience:
Strategic thinker with experience in executing marketing plans and events.
Proficiency in digital marketing tools, SEO, SEM, and social media.
Leadership skills and team management experience.
Excellent communication and interpersonal skills.
ROI and financial reporting experience.

Desirable Skills and Experience:
Experience in the leisure/recreational facilities industry or climbing sector.
Experience designing and writing marketing strategies
Advanced digital marketing techniques.
Knowledge of PR, brand management, and internal communications best practices.

WHY JOIN US
Lead and inspire a dynamic marketing team.
Opportunities for professional growth and development.
28 days paid annual leave, pro rata to your hours of working.
Free Climbing in the centre and other centres part of the London reciprocal climbing scheme.
Annual staff climbing trips.
Company Sick Pay (after 6 months employment).
Auto-enrolment pension scheme depending on eligibility.

HOW TO APPLY
Please email a CV and Cover Letter to [email protected]. Your cover letter should outline why you are interested in this role, and how you believe your skills and experience make you a good fit. All applications must include a cover letter. Feel free to email us if you have any questions!

Deadline midnight July 21st

Interviews will commence 2nd week of July.

The Castle values inclusivity and encourages you to bring your whole self to work. We understand the importance of work-life balance, and will do all that we can to support a healthy one. As a growing business, we're here to encourage you to develop and pursue your professional and personal aspirations. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities. Please let us know if you need accommodations during the application process.